Crisis communication

A crisis is a situation that affects directly or indirectly an organization, which occurs as a result of its own activities or for reasons beyond and that has the potential to interfere with their regular duties, to cause damage or harm to its staff, its customers, their facilities, their physical environment and its investors and partners.

Not all incidents that occur in relation to a company are crises. Besides the seriousness of the situation, what can really cause damage of the image of the organization is the communication of the crisis situation and the possible damage that has or may be be caused.

Of course, the reputation will suffer more or less depending on the management that is made of the situation. Effective management can only be achieved with the anticipation, organization, training of individuals and the preparation of all possible communication channels, including own media, print, digital and social media.

If you think your business is not properly prepared to deal with a possible crisis situation, we can help you plot a comprehensive plan or bring our extensive experience in the following services:

• Elaboration of Communication manuals
• Risks inventory
• Identification of audiences
• Elaboration of scripts
• FAQ elaboration
• Crisis cabinet
• Crisis protocol
• Support in crisis management
• Training of spokespersons
• Staff training and awareness
• Conducting emergency drills